Built on Salesforce.
Trusted and certified.

Built on Salesforce.
Trusted and certified.

TRACTION REC IMPACT AWARDS

Spotlight on
leaders shaping what’s next.

The Traction Rec Impact Awards celebrate the problem-solvers, collaborators, and advocates amplifying impact in their communities with our platform.

ALL 2026 TRACTIONEERS

Everyday people, extraordinary change.

Brogan Potter

Senior Director of Programs, YMCA of Wenatchee

From day one of go-live, Brogan became Wenatchee's internal Traction Rec champion. She's always hungry to learn something new and always willing to jump on a call to help a peer or speak with a future customer.

Emilio Alvarez

IT Director, YMCA San Diego

Emilio brings a calm and steady approach to every challenge, pushing his team and peers to think differently and continuously find better solutions with Traction Rec.

Kaylen Harrison-Hopkins

Director of Client Enablement,
Boys & Girls Clubs of America

Kaylen has been a valuable partner to Traction Rec, continuously pushing the platform forward and helping shape what's possible for the community.

Stefan Serkin

System Administrator,
Asphalt Green

One of Traction Rec's longest-tenured customers, Stefan builds advanced automations and custom solutions and shares them freely with the community. His high-quality feedback has meaningfully shaped the platform's evolution.

George Burkhardt

Territorial Business Technology Manager, Kroc Center — Southern Territory

George was recognized for his exceptional work implementing Traction Rec for the Southern Territory Kroc Centers, bringing the platform's full potential to his community with dedication and care.

Alex Avestruz

Kroc Software Apps Manager, Kroc Center — Western Territory

Alex earned this recognition through outstanding commitment to Traction Rec's implementation at the Western Territory Kroc Centers, embodying the community-first spirit the Tractioneers Award celebrates.

Dates to look forward to.

Nominations open

October 2026

Nominations close

December 2026

Tractioneers announced

Spring 2027 at the Traction Rec User Conference

Get to know the
heart that drives us.