NEW
Community Self Serve
Stop holding your breath on registration day.
A registration day experience built to meet member expectations. Community self serve takes the predictable friction out of launch day, delivering fast sign-ups for customers and calm for your front desk.
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Built for the 7AM rush, without the 8AM meltdown.
Empowering for members
Fast, intuitive search lets parents discover tailored programs in seconds, wiping out registration-day anxiety and front desk help calls.
Relieving for staff
Frontline teams trade peak registration week fires and endless help calls for more quality time with the people right in front of them.
Impact for your bottom line
Higher registration rates directly boost revenue, and time your team used to spend resolving problems turn into real operational savings.
Built on the Fresh Platform
Discover the features powering your exhale.
Conversations, not clicks.
Conversational search & personalized answers
Say goodbye to drop-down menus and confusing search results. Customers simply describe what they are looking for and receive tailored answers instantly. The system understands the context behind their requests and sign-ups are completed in a click.
Flawless registration on the first try
Intelligent eligibility & schedule control
Smart eligibility criteria and calendar checks take the gamble out of registration. The system automatically screens age limits, prerequisites, and overlapping programs right inside the flow. Your rosters stay accurate, schedule headaches are cured, and families leave confident.
More features adding to the ease
The entire family, one cart.
Say goodbye to endless forms and repeated paperwork. Each family member's profile lives in one central hub, allowing multiple kids to enroll in different activities simultaneously and check out in a single transaction.
Any device, any moment.
Registration is no longer a sit down desk activity. Community Self Serve is designed to be completed on a phone, ensuring members can get into the classes they want on the go without missing a beat.
Smart planning, filled schedules.
Keeping kids busy just got a whole lot easier for families. Smart recommendations match customers with activities they love, while built-in calendar tracking keeps family schedules completely conflict free.
Personalized choices, instant additions.
Smart suggestions highlight relevant add-ons at the moment customers are ready to enroll. When a class is full, personalized alternatives keep the momentum going instead of sending families back to square one.
One login, real-time records.
Log in once and the rest is history. As far as the customer is concerned, membership, billing and registration are one unified product. Your front desk shares the same Salesforce view in real time.
A family's first impression of us happens long before they walk through our doors. With most programs purchased online, we see Fresh as the way to get a parent who isn’t familiar with us to the right place, the very first time.
Christine Mulder
Chief Experience and Innovation Officer the YMCA of Greater Charlotte
Spark impact, one team at a time.
Here’s the lowdown.
New tO COMMUNITIES
How do families find the right program?
Families can search in their own words or filter by keyword, location, season, day, time, price, availability, and more. They can also filter by family member, so a parent can quickly see options that fit each child.
Can families browse programs without creating an account?
Yes. Anyone can browse and search your full program catalog without logging in. Personalized recommendations appear once a family signs in, and they'll be prompted to log in or create an account when they're ready to register.
Can the registration experience match our website's colours, fonts, and images?
Yes. Admins can customize: the logo and site name; your colours, fonts, corner rounding, spacing, and shadows; and your homepage headline and introduction text. The page layout stays consistent so the experience meets accessibility standards on every device.
How does Community Self Serve connect to our website?
You can link from any page on your website straight to a program in Community Self Serve. For example, a button on your swim page can take families directly to your swim lessons.
How does Community Self Serve use AI?
AI helps families discover programs, get personalized recommendations, and complete registration with fewer steps. Community Self Serve currently runs on Google Gemini or OpenAI, and Traction Rec configures the model for each organization. If one provider has an outage, the system automatically switches to the other, so families aren't interrupted.
