Instant, intelligent support: The AI-powered registration experience

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March 27, 2025

Optimizing A CRM

JCCs

YMCAs

Boys & Girls Clubs

Parks & Recreation

Instant, intelligent support: The AI-powered registration experience

With Salesforce’s Agentforce integrated into Traction Rec, your organization can deliver instant, intelligent, and personalized support to members, without adding more workload to your team.

Running a nonprofit recreation or community center, like a YMCA or JCC, often means wearing a lot of hats. You want to create meaningful, engaging experiences for your members but still find yourself juggling administrative tasks, peak registration periods, and a steady stream of inquiries.

The good news? AI is here to help.

With Salesforce’s Agentforce integrated into Traction Rec, your organization can deliver instant, intelligent, and personalized support to members, without adding more workload to your team. Always available, always ready to assist.

What is Salesforce Agentforce?

Agentforce is Salesforce’s AI-powered customer support solution, designed to provide smart, automated assistance. Unlike traditional support tools and chatbots, Agentforce uses Agentic AI, understanding intent, processing complex requests, and delivering contextual responses. It adapts over time, making every interaction smoother and more effective.

For Traction Rec customers, Agentforce enhances the member registration experience, providing real-time, intelligent support to help members enroll in programs with ease, and without adding extra work for staff.

Always-on, smart, member support built right into your CRM

Imagine a member trying to register for a program late at night but needing assistance. Typically, they’d have to wait until business hours to call or email, then wait even longer for a response. That wait is now gone.

This AI-powered system works 24/7, answering questions, assisting with registrations, and guiding members through self-service, right within your CRM. That means fewer abandoned registrations, higher satisfaction, and a seamless experience for your community.

How AI in Traction Rec is creating a better (and faster) member and staff experience

With intelligent AI built directly into Traction Rec, Agentforce enhances both member interactions and staff efficiency by offering real-time, personalized support. Here’s how:

Instant answers for registrations help increase program participation and reduce drop-offs.
By cutting down on calls and front-desk inquiries, your team can focus on providing high-impact service.
Intelligent and personalized support leverages member data to provide tailored, human-like responses and real-time registration assistance.
Multilingual support breaks down language barriers and fosters greater engagement across diverse communities.
Built on the Salesforce platform ensures secure, and real-time data access.

Real world example: Watch this member’s AI interaction

A parent logs into their YMCA or JCC portal, looking to register their child for a dance class. Instead of navigating multiple pages or calling the front desk, they simply type: “I want to register for dance.”

Here’s how Agentforce + Traction Rec steps in with a frictionless experience:

Understands the request by detecting intent and suggesting relevant programs based on membership type and past registrations.
Guides the member by displaying available class options, schedules, and pricing in a clear and structured way.
The system checks eligibility to ensure age and membership requirements are met before proceeding.
Completes registration after confirming selected class, finalizes payment, and receives confirmation—all without staff intervention.

Why nonprofit community centers should be embracing AI (if not already)

High call volumes, peak registration periods, and limited staff resources aren’t going anywhere. Agentforce helps by reducing repetitive inquiries, allowing members to find answers and complete tasks on their own, easing the load on staff. It scales to handle demand spikes (like summer camp registration or program launches) without overwhelming your team, and supports complex needs, like family enrollments and eligibility to streamline processes.

For members, it means 24/7 support that still feels personal. For staff, it takes care of routine tasks, freeing them up to focus on the high impact work.

The future of member support is available today

AI isn’t here to replace human interaction. It’s here to make it better. With Traction Rec + Agentforce, nonprofit and community centers can provide smarter, faster, and more inclusive support without cutting any corners.

It’s all about working smarter, not harder. Sounds like a win-win, right?

If you’re interested in taking the next step toward smarter member support, let’s schedule a chat and show you what you can do.

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