100 Locations, 100 Days: Traction Rec celebrates a nationwide rollout for community centers

At Traction Rec, our mission is simple yet powerful: to help nonprofit and community organizations strengthen their services, streamline operations, and build stronger connections within their communities. Today, we’re excited to celebrate an exciting milestone—a successful deployment across 100 YMCA and community centers in under 100 days!

This achievement represents Traction Rec’s capacity to deliver powerful, scalable solutions that meet the evolving needs of community and recreation centers nationwide. Our commitment to exceptional service and support ensures each center has the tools to drive mission-focused growth and amplify their impact in meaningful ways.

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Traction Rec and Salesforce are now technology partners with 8 of the 10 largest YMCAs in the USA.

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“This was truly a team effort,” said Lara Gilchrist, CEO at Traction Rec. “We recognize how vital each community organization is to those it serves. Supporting them with a smooth transition and meeting their timelines is our priority. Rolling out 100 locations in such a short timeframe took intense coordination and planning, but it’s the kind of challenge we’re proud to take on.”

Scaling impact with 100 YMCA and community centers nationwide

We’re excited to have recently welcomed 12 organizations to the Traction Rec customer community, supporting over 100 new site locations, enabling each to start strong and meet their unique needs:

• YMCA of Greater Philadelphia
• YMCA of Metro Atlanta
• YMCA of Metro Chicago
• YMCA of Greater Seattle
• YMCA of Greater Boston
• YMCA of Greater Wichita
• The Salvation Army Kroc Center Memphis
• The Salvation Army Kroc Center Coeur d'Alene
• The Salvation Army Kroc Center MS Gulf Coast
• YMCA of the Greater Tri-Cities
• Hamilton Area YMCA
• YM&YWHA of Washington Heights

Since going live, centers have shared their stories about the difference their new CRM has made.

By simplifying tasks like membership management, program operations, transactions, fundraising, member communication, and financial oversight, these organizations have already felt a positive shift in their daily operations, seeing immediate benefits from day one.

More time for community, less time on admin

For our customers, Traction Rec isn’t just a tool—it’s a way to amplify their mission and impact. But our work goes beyond technology; at Traction Rec, building genuine connections with YMCAs, JCCs and nonprofits is central to everything we do. This means providing personalized support and guidance every step of the way, not only leading up to go-live but long after. Our commitment is to ensure each customer can fully benefit from our solutions, helping them grow in alignment with their values and goals.

Celebrating community connections and shared successes

At Traction Rec, while we pride ourselves on our dedication to hard work, we never lose sight of the joy that comes from connecting with YMCA teams and community center staff. It’s truly a pleasure to engage with these passionate individuals who dedicate themselves to their communities every day. Seeing them on the ground, witnessing their commitment to making positive change, and watching them work with such enthusiasm is nothing short of inspiring. We believe in celebrating alongside them, sharing in the successes and milestones they achieve. After all, their victories are our victories, and every smile, every handshake, and every shared laugh makes our journey together even more special.

A roadmap for continued growth

This achievement is just the beginning for Traction Rec. With plans to onboard more customers in the coming months, host our upcoming in-person user conferences, and alongside monthly product updates with new features and enhancements, we’re making it clear that we’re dedicated to helping nonprofits maximize their impact and stay agile as they grow.

Earlier this fall, Traction Rec was honored to be recognized among the fastest-growing companies in Canada by the Globe and Mail, and recognized as Deloitte’s Technology Fast 50 companies, affirming our commitment to technology, growth, innovation and meaningful impact in the nonprofit sector. Together, we’re committed to helping organizations bring their missions to life—one community center at a time.