Built on Salesforce.
Trusted and certified.
Built on Salesforce.
Trusted and certified.
Power connection in your community with a member management CRM built on the world’s leading platform, Salesforce.
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online in the first week
annually in operational costs
membership income
Our passion for community comes from the frontlines. We’ve been in your shoes. We know what it takes to run a YMCA, and now we’ve built the tech to make it easier.
Discover Empowering Features for Your YMCA
Tiffany Stewart-Harris
Your members are complex. They may go to the gym, but they’re also program participants, volunteers, donors, and even board members.
See their roles and household relationships from one connected record so your staff can deliver the right services at the right time in a unified experience.
We know your world. Many of our staff worked at YMCAs before they came to work with us so we come ready to listen and support your mission.
Book A DemoOffer a diverse set of program and member services across health and fitness, child care, youth services, community initiatives, all from a connected platform.
Make it easy for members to access programs with self-service registration. Then exceed their expectations with staff empowered to focus on people, not paperwork.
Make services available to as many in your community as possible. Provide tools that offer flexible payment structures, waitlist management, and more, for your programs.
online registrations in the first week
waivers and forms collected online
Inefficient systems were creating a lackluster member experience for its childcare programming and enrollment management. Completing administrative paperwork took time away from staff, and waiting in a line to submit multiple application forms created a poor and time consuming experience for parents.
A centralized, digital, and mobile friendly solution means a positive experience for parents, and staff to easily manage their activities with the vital information they need.
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6,300 successful registrations in the first week
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saved annually in costs
increase in online registrations
Struggling with siloed databases, limited technical flexibility, and managing constituent data across 12+ different systems, created a lack of data integrity, and a burden of manual and time-consuming tasks.
A desire for improved member and staff experiences became drivers for change. The YMCA recognized Traction Rec as the most flexible CRM and operations platform on the market, with the capability to modify, adapt, and integrate as their organizational needs evolve.
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$500K in cost savings per year
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membership sales processed online
registered without need for staff support
Legacy technology meant membership renewals, purchases and updates had only ever been available in person or over the phone. This posed a huge risk of overwhelming onsite staff with an avalanche of administrative work and putting members through a slow, frustrating experience of waiting in line or on the phone during the heaviest registration periods.
Individuals and families could purchase or renew their memberships anywhere and anytime through the self-serve and mobile compatible portal. All have access to programs and services immediately, without the reliance or constraints of staff availability.
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274 new members in one day
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membership conversion rate
in membership revenue for 2023 over 2022
YMCA of Memphis and the Mid-South faced a membership growth challenge relying solely on the hope that individuals would appear on the doorstep (or website) and join as members. But the strategy of waiting for prospective members, and hoping they express interest on their own was no longer serving them.
The YMCA implemented a data-driven solution that allowed them to track and improve lead conversion rates. By enhancing follow-up processes for forgotten or lost leads, they significantly improved their membership strategy and community growth efforts. Under the guidance of sales associates, their conversion rate skyrocketed from 3-4% to an impressive 35-40%, exceeding expectations. This not only enhanced sales efficiency but also freed up staff to focus on their core responsibilities.
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How the YMCA of Memphis and the Mid-South adopted a sales culture to usher them into a new period of growth
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Size shouldn’t limit your impact. Get the extra support and unique solutions you need as a small-medium-sized YMCA, in partnership with Y-USA.
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