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saved annually in costs
increase in online registrations
branches state-wide
Organization:
YMCA
Community:
7 branches
Individuals Served:
100,000
By prioritizing the digital experience for staff and customers, the YMCA of Delaware is connected to their members and community better than ever before - while simultaneously saving money and gaining time.
It is part of our partnership commitment at Traction Rec to remain connected and collaborative with our clients, even after their initial CRM migration is complete. Our partners at the YMCA of Delaware took some time to sit down with our East Coast YMCA Team to share insightful feedback regarding their CRM evaluation process, change management strategy, and immediate benefits they’ve experienced since going live on Salesforce and Traction Rec in January 2021.
With a mission of empowering youth, fostering healthy living, and promoting strong communities, the YMCA of Delaware serves over 100,000 people annually and is the only state-wide YMCA with 7 member branches, a youth resource center, overnight camp, and a conference center.
Emily Glading
After years of struggling with siloed databases, limited technical flexibility, and managing constituent data across 12+ different systems, the Y’s journey to Traction Rec began with a phased approach. The lack of data integrity, manual and time-consuming tasks, along with a desire for improved member and staff experiences, became drivers for change.
Despite various pandemic related setbacks, which forced the Y Delaware team to work with a smaller-than-planned internal project team, transition to a remote working environment, and adjust programming strategies in accordance with ever-changing facility restrictions, the Y was able to complete their migration on time, on budget, and with the level of support they were promised by the Traction Rec project team.
The YMCA of Delaware recognized Traction Rec as the most flexible CRM and operations platform on the market, with the capability to modify, adapt, and integrate as their organizational needs evolve. Here were a few of their top considerations:
Owning the technology: Their legacy system required technical support for any platform changes they needed, no matter how basic. Now, with simple point-and-click functionality, the Y can direct when and how the technology works for them:
Complete transparency: The project scope was honest and all-encompassing of the customizations, integrations, training, and timeframe required for the project. This fixed pricing model was refreshingly different compared to other CRM vendors who often provided low initial quotes, coupled with the need for frequent change orders and costly custom integrations, indicating significant price-creep and project timeline setbacks.
Gaining a product, and a partnership: Leading up to, during, and post go live implementation, the Traction Rec teams were collaborative from the start. The project timeline planning took into account the Y’s unique program schedule and seasonal considerations. The Services Team ensured staff and their employees understood the capabilities of the system, with confidence to make adjustments, customizations, or even add workflow automations specific to their needs. As ongoing questions arose, they received guidance to get the most out of their platform.
The YMCA (and every Traction Rec customer) has access to not only a Customer Success team, but an entire organization that is committed to understanding their needs, and helping to drive their unique business model, platform requirements, and future-looking objectives.
Emily Glading
Upon migrating onto Traction Rec, the Y noticed an increased influx of technical support requests from staff and members due to basic platform and functionality upgrades (as can be expected when initiating such a big change!).
Though this change initially placed significant demand on their administrative staff, the YMCA was quick to react and initiated a Business Resource Team:
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<stat left="$500,000" right="savings" bottom="in annual costs" table_id="1"></stat>
<stat left="Reduced" right="process time" bottom="30 day manual management now takes 1 hour" table_id="1"></stat>
<stat left="4x" right="increase" bottom="in digital registrations" table_id="1"></stat>
<stat left="80%" right="of all transactions" bottom="are now completed online" table_id="1"></stat>
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Today, with its over 400 active users utilizing Traction Rec, the YMCA has taken a dramatic turn, and continues to grow - bringing to life memberships, programs, camps, childcare, and so much more.
Traction Rec is proud to be able to work alongside and support this resilient, driven, and dedicated YMCA - always looking for opportunities to better support their staff, members, and wider community. Hands up, if you’re interested in making these changes possible for your YMCA, JCC, or community center with Traction Rec! Connect with us.
