Your parks and rec community, at its best.
Optimize operations, free up staff time, and engage your community with an industry-leading parks and recreation software solution.
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Software that simplifies your operations.
Meaningful experiences that empowers staff and promotes community engagement.
1000+ facilities
powered by Traction Rec
15k+ staff
automating manual admin tasks
$750M+ processed
PCI compliant transactions
4.5
customer ranking on Salesforce AppExchange
Salesforce and Traction Rec gave our staff more time to focus on key initiatives, rather than manual, administrative tasks.
Stefan Serkin
Senior Salesforce Administrator, Asphalt Green
Challenge
Facilities, programs, people. It’s complicated.
Your staff are stretched thin
So many different processes and systems. Paperwork, phone calls, program admin and manual front-desk tasks eat up staff time.
Facility and program management is complex
From programs to court bookings to maintenance planning, it’s challenging to schedule across facilities and outdoor spaces.
Without trust, there’s no community
Users are on the go and online. They want to quickly find and register for the right activity, authorize pick-ups for kids, and keep personal data secure.
Delight your community with self service
Community users can set up and manage their household information, register for programs and events, view enrollment history, and keep payment preferences up to date, so you don't have to.
Streamline online forms and waitlists
Don’t waste your staff’s time managing waitlists on the phone or collecting forms at the front desk. Allow members to do it all online before they even arrive.
A true CRM to enhance your community experience
Maintain a 360 degree view of your community users. Easily identify and contact program registrants via phone, email or text to provide updates, make emergency alerts, or recommend new programs of interest.
We moved to Traction Rec because it's a 100% digital solution. Our customers can do everything they need from one user-friendly online portal.
Vanessa Providence
Senior systems administrator
Simple online facility booking
Let your community users reserve facilities or park spaces online from a user-friendly platform. Select a time, sign waivers or contracts and confirm payment. Anytime. From any device.
Easy facility management without the headaches
Easily stay on top of your calendar with a system that handles program schedules, space inquiries, and rental sales. See real-time availability, get instant booking updates, and make the most of every space—without the hassle.
Keep your users and your spaces safe and secure
Digital scan-in and scan-out keeps everyone accounted for. Authorize and track pickups for childcare and camps. Track facility usage and manage overall capacity.
What really stuck out was Traction's ability to create custom reports, allowing us to make real-time data driven decisions for our rapidly growing business.
Brogan Potter
senior director of programs
All-in-one program management
Define and manage program catalogs, courses and options with customizable limits, waitlisting, prerequisites, contracts and discounts.
Easy self-service registration
Community users can search for programs, register and pay anytime, on any device. Set up payment preferences, sign and save waivers and contracts online.
Instructor tools with real-time insights
Manage class attendance in real-time. Automate waitlist invitations, check-in and check-out participants and accurately track instructor or volunteer hours.
Secure check-ins and top-notch digital security give our users peace of mind every single day.
Integrations
Flex to fit every facility.
Built on Salesforce, Traction Rec integrates every touchpoint of your operations. Transform program and facility admin, self-serve community and back-office workflows into an intuitive experience for staff and users.
FEATURES
Many departments, one cohesive system.
RISK MANAGEMENT
Simplify what goes on behind the scenes for your staff. Streamline payments, reporting, and marketing so you can keep the engine humming for your community.
CUSTOMER STORY
Asphalt Green reduces data handling time from two months to just 10 hours.
Impact
87% reduction
in data handling time
15 hours saved
for every program setup
PARTNERSHIP
Here for you, every step of the way.
4.8/5
CSAT
Customer satisfaction rating
Support that keeps going
Customers love our support. Whether it’s live or web support, an expert is available every time you reach out, so you’re never left on your own with questions.
Dedicated onboarding guidance
Our dedicated onboarding team is here to support you through system migration, training, and data conversion. We want to see you succeed, from implementation onwards.
Connect and learn
Gain access to exclusive learning programs. Connect with like-minded members through monthly virtual meetups, annual conferences, and online Slack customer collab communities.
Rooted in community growth
Nearly 20% of our experts are from community centers and industry. We understand your problems because we’ve been there ourselves.
Traction Rec’s best-in-class technology solutions and talented team of strategists have been with us every step of the way, from proposal to implementation.
Brandon Davis
VP, Brand engagement
Parks and rec software, with heart.
Just fill out the form, and we’ll show you how Traction Rec simplifies operations and gives your team more time to focus on your community.
