Built on Salesforce.
Trusted and certified.
Built on Salesforce.
Trusted and certified.
PRICING
Invest in your community
Discover everything you need to understand how Traction Rec is structured, what impacts cost, and how implementation works.
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Structured for your unique needs
Focused Deployment
Best for individual departments or operational functions modernizing in stages.
Enterprise-Wide Deployment
Best for large scale rollouts integrating data between departments.
Number of departments
Limit of one
Choose a department:
Member management
Program management
Billing, payments & POS
Facility booking
Finance & accounting
Fundraising
Facility management
Marketing
Unlimited
Built on Salesforce
Curated integrations
On-platform AI
Reporting & dashboards
Hands on implementation
Ongoing post-launch support
SOC 2 compliance & security
Cross-department reporting
Cross-department workflows
360° Member management
Dedicated support manager
After implementing Traction Rec, we are able to see our constituents’ total participation in one place. Admins are becoming analysts and using reporting and dashboards to tell our story.
YMCA of San Francisco
WHY CHOOSE TRACTION REC
Make a difference in your world
Organizations choose Traction Rec not just for structure, but for measurable operational impact.
Modernized program operations
Parks & Recreation departments and nonprofits streamline registrations, reduce administrative overhead, and replace manual workarounds with configurable workflows.
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Unified, real-time reporting across departments
Organizations gain centralized, real-time visibility across programs, facility booking, membership, and finance data — enabling leadership teams to make decisions with one source of the truth.
Explore All Features
Built for growth and what comes next
As programs expand and complexity increases, organizations operate on a platform designed to scale with them. With flexible architecture, deep integrations, and embedded automation and AI capabilities, Traction Rec supports both today’s operations and tomorrow’s opportunities.
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Frequently asked questions
Pricing Structure
What does it cost and what’s included?
Because every organization deploys Traction Rec differently, pricing is tailored to scope. Your investment typically includes Salesforce licensing, access to the Traction Rec platform, implementation and configuration services, secure data migration, reporting setup, staff training, and structured go-live support.
Investment depends on factors such as number of users, branches or departments, program complexity, integration requirements, data migration needs, and long-term goals. For additional context on how pricing models can vary across systems, including fixed vs. variable approaches, you can read more here.
Are there any hidden fees?
No. All licensing and implementation components are clearly scoped upfront. There are no hidden platform fees or surprise add-ons after implementation begins.
Do you offer nonprofit pricing or multi-year agreements?
Yes. Our pricing reflects nonprofit and community organization realities, and many organizations choose multi-year agreements aligned with their strategic roadmap.
Implementation & Support
How long does implementation take and what is required from our team?
Most organizations complete implementation within 4 to 8 months depending on scope and internal readiness. We recommend assigning a project lead and involving key departmental stakeholders during discovery, validation, and training phases.
What does implementation include?
Implementation includes discovery and solution design, system configuration, secure data migration, reporting setup, staff training, testing, and structured go-live support.
What support is available after implementation?
After go-live, organizations receive structured support, including access to a dedicated support specialist who serves as a consistent point of contact for questions, issue resolution, and system guidance.
For organizations seeking more hands-on or strategic support, we offer Success+, an optional advisory service that provides dedicated consultation hours for reporting enhancements, workflow updates, new program configuration, and ongoing system optimization.
Why Traction Rec
What types of organizations do you support?
Traction Rec is an AI-powered recreation and member management CRM built on Salesforce, designed for parks and recreation departments, nonprofits, and other community-based organizations. The platform helps teams manage memberships, programs, registrations, and community engagement in one unified system.
Our partners include YMCAs, JCCs, Boys & Girls Clubs, Kroc Centers, government and municipal departments, nonprofit social service agencies, and other public-serving organizations delivering programs and services to their communities.
Organizations may use Traction Rec as their full enterprise CRM across departments or deploy it within a specific program or operational function, depending on their goals and complexity.
Is Traction Rec the right fit for our organization?
Traction Rec is typically a strong fit for organizations managing multiple programs, departments, or locations that need centralized data, unified reporting, and scalable infrastructure.
If your needs are limited to a simple, standalone registration tool without broader reporting or integration requirements, Traction Rec may offer more capability than necessary.
How does Traction Rec compare to other systems?
Traction Rec combines program and recreation management capabilities, CRM technology, and AI-powered insights in a single platform built on Salesforce for parks and recreation departments, nonprofits, and other community-based organizations.
Many organizations move to Traction Rec when legacy systems, registration tools, or disconnected databases limit reporting visibility, integrations, or user experience. The platform supports both complex, multi-department operations and more focused deployments within a modern, configurable interface, with embedded automation and AI capabilities.
Beyond the technology itself, we approach each engagement as a partnership. Our team works closely with organizations to ensure the system reflects how their programs operate and continues to evolve with their needs over time.
We chose to make the move to Traction Rec because we needed a true software partner who actually understood our mission, our strategic goals, and our challenges.
YMCA of Pierce and Kitsap Counties
