Always-on AI that never stops supporting your community
Be there when it matters with on-platform AI Agents that understand your world, answer instantly, and take action. Help customers, members, and staff get what they need, when they need it. Any time, in any language.
Better member experiences start with Agentic AI
Powered by Agentic AI, Traction Rec goes beyond chat to action to understand your programs, eligibility, and members so it can help them register, renew, and resolve instantly.
Built for action, not just conversation
Get my personalized demo1. Understands your world
Because it’s on-platform, the AI Agent understands your programs, eligibility rules, and family relationships, making every interaction personal and accurate for community members and staff alike.
2. Takes action instantly
Agentic AI doesn’t stop at suggestions. It registers, renews, and resolves requests in real time, turning conversations into completed actions.
3. Trusted by design
Built on Salesforce, Traction Rec’s Agentic AI keeps your data secure, unified, and accessible. No third-party connections or integrations. Just trustworthy support for every user on your platform.
Implementing Traction Rec was the change we needed to deliver a better member experience.
Kristin McEwen
COO, YMCA of Metro Atlanta
FUTURE-thinking
AI-powered and staff-supported
Customers experience a seamless digital journey thanks to Agentforce, from registration to instant answers, available around the clock. Behind the scenes, AI lightens the load for staff by handling routine requests and repetitive questions, freeing them up to focus on the human touch.
Watch the AI Customer ExperienceAI Powered Customer Support
Agentforce is available 24/7 to easily sign up for memberships, register for programs, and get quick answers to their questions—all without the extra staff admin.
Constant innovation
By reinvesting one-third of revenue into R&D, Traction Rec evolves with every release, ensuring we keep up with customer needs and lighten the workload of your staff.
SOLUTION
Always-on AI that knows your audience
Real conversations, real understanding
Users can ask in plain language, in any language and get instant, accurate responses that feel human and helpful. 24/7.
Personalized guidance
AI recognizes members and families, filters programs based on eligibility or preferences, and helps them find exactly what fits.
Instant action
No redirects. No dead ends. It’s built to lighten the load, processing registrations, renewals, and answer instantly to keep community members engaged and save time.
Built for action, not just conversation
Streamline operations
Agentic AI helps your organization move faster. It bridges data, processes, and people on one platform, turning complex tasks into instant outcomes.
Scales with confidence
Built on Salesforce, Traction Rec’s Agentic AI is secure, flexible, and ready to grow with your community, helping teams serve more people without adding more work.
Supports your staff
AI Agents are expanding to empower every role. Soon, staff can ask questions, update records, or take action directly within Traction Rec. Saving more time, every day.
See what else we can do together
From automation to insight, our Agentic AI suite can help you uncover new ways to strengthen your operations, save time, and serve your community members better.
