Always-on AI that never stops supporting your community

Be there when it matters with on-platform AI Agents that understand your world, answer instantly, and take action. Help members and staff get what they need, when they need it. Any time, in any language.

WHO WE SERVE

Better member experiences start with Agentic AI

Powered by Agentic AI, Traction Rec goes beyond chat to action to understand your programs, eligibility, and members so it can help them register, renew, and resolve instantly.

Built for action, not just conversation

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1. Understands your world

Because it’s on-platform, the AI Agent understands your programs, eligibility rules, and family relationships, making every interaction personal and accurate for members and staff alike.

2. Takes action instantly

Agentic AI doesn’t stop at suggestions. It registers, renews, and resolves requests in real time, turning conversations into completed actions.

3. Trusted by design

Built on Salesforce, Traction Rec’s Agentic AI keeps your data secure, unified, and accessible. No third-party connections or integrations. Just trustworthy support for every user on your platform.

Implementing Traction Rec was the change we needed to deliver a better member experience.

Kristin McEwen

Kristin McEwen

COO, YMCA of Metro Atlanta
SOLUTION

Always-on AI that knows your members

Real conversations, real understanding

Members can ask in plain language, in any language and get instant, accurate responses that feel human and helpful. 24/7.

Personalized guidance

AI recognizes members and families, filters programs based on eligibility or preferences, and helps them find exactly what fits.

Instant action

No redirects. No dead ends. It’s built to lighten the load, processing registrations, renewals, and answer questions instantly to keep members engaged and save time.

Built for action, not just conversation

Streamline operations

Agentic AI helps your organization move faster. It bridges data, processes, and people on one platform, turning complex tasks into instant outcomes.

Scales with confidence

Built on Salesforce, Traction Rec’s Agentic AI is secure, flexible, and ready to grow with your community, helping teams serve more people without adding more work.

Supports your staff

AI Agents are expanding to empower every role. Soon, staff can ask questions, update records, or take action directly within Traction Rec. Saving more time, every day.

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See what else we can do together

From automation to insight, our Agentic AI suite can help you uncover new ways to strengthen your operations, save time, and serve your community members better.

Let’s get started.