Introducing Fresh. An intuitive platform that stays one step ahead, built to transform the way you work.
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AI recreation & MEMBER MANAGEMENT
Humans at heart, mission at scale.
Empower your community with the recreation and member management CRM, secured in Salesforce. Now in an entirely refreshed platform.
INTRODUCING THE FRESH PLATFORM
The future is Fresh
Fresh is a new platform that thinks ahead so your team doesn’t have to. Intelligent workflows, personalized recommendations, and natural conversations mean less noise for your team and more time for customers to do what they love.
Community Self Serve
Registration day stress, gone for good. Self Serve taps deep into Salesforce-secured context, recalling member history on the go and making repetitive forms a thing of the past. It treats returning regulars like old friends, making every check-in and sign-up effortless.
Facility Management
Seamless organization for every facility on your radar. Facility Management works behind the scenes to solve complex scheduling conflicts, generate contracts, and clear invoices on the fly. It handles the back office noise so your staff can focus on the people walking through the door.
AI is not replacing relationships, it's supporting the work we do. That's huge for us.
John Merritt
Chief Information Officer (CIO), YMCA of San Diego County
nonprofit membership management software
Tech that’s smart enough to take action with you.
You deserve a solution built for your needs. Traction Rec brings on-platform AI into Salesforce to extend your team's reach and amplify the amazing recreation management you do.
Why Traction Rec
Fresh AI
Your team brings the heart. Fresh brings the foresight. Built-in platform intelligence works consistently and intuitively so your team can stay focused on the human moments that matter most.
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Unify
Communities are complex. Utilize technology that supports all the different roles and relationships from one place.
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Partner
We’re partners, not vendors. Receive support every step of the way throughout your implementation journey and beyond.
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Adapt
Customer needs are always evolving. Adapt as you grow with flexible integrations so you always have what you need, and nothing more.
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on-platform AI recreation management
Deep personal context, secured in Salesforce. Shaping personalized experiences at every step.
Drive Revenue
Do good with
more money.
You have a long list of new ways you hope to support members. Find the funds you need with actionable insights and automations designed to optimize overhead, close more leads, and generate more revenue.
For Leadership
$500,000
per year
saved in staff salaries
4x
increase
in online program registrations
Delaware YMCA
Read Story
manage memberships & operations
Focus on people, not paperwork.
There’s a lot going on in your community center software. Simplify your workflows and member management with technology built to reduce duplicate admin work. Anticipate the needs of your staff and empower them to deliver the best member experience possible.
For Operations
Today's stories shaping tomorrow's
From registering for child care to purchasing a membership, our members can do everything they need from one user-friendly portal online.
Vanessa Providence
Systems Administrator, Memphis & The Mid-South YMCA
7,700+
secure digital check
ins/outs each day
Read Story
The new refund system is more customer-focused — it sped up the process from weeks to days.
Beth Nudelman
Chief Financial Officer, Mandel JCC
2
months
to deploy new refund process
30
hours
saved per month
Read Story
We feel confident that this platform will grow with us because [Traction Rec] already knows what our needs are.
Jacky Noden
Sr. Director, Product, MyClubHub Boys & Girls Clubs of America
1.7
million
members engaged with the community
350
BGCAs
deployed their new CRM in 9 months
Read Story
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Gain knowledge for greater impact.
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