


Join us for Traction Rec Deep Dive Friday, a special post-conference session created for Kroc staff who would like additional time to connect with the Traction Rec and Territorial Kroc Support Specialist teams to explore key topics in a more focused setting. This is a free, in-person event!
Building on the conversations and ideas shared during the main Kroc Conference, this session offers a dedicated space for interactive discussion around the operational, strategic, and practical side of Traction Rec. It’s an opportunity to spend more time on the areas that matter most to your team, from day-to-day workflows to long-term planning and member experience, while also sharing feedback and ideas that can help shape the future of Traction Rec.
ALL interested conference attendees are welcome to join! Attendance is FREE and breakfast is included!
Registration is now closed, but if you’re still interested in attending the conference, please contact Danielle Duncan for assistance with registration.
241 E 6th St, Mesa, AZ 85201, United States
Register
After a full week of connection and conversation at the Kroc Conference, we’re looking forward to keeping the momentum going with a special Friday morning session focused on Traction Rec.
Whether you’re a longtime user or still getting more familiar with the platform, this is a great opportunity to connect more directly with the Traction Rec team and your Territorial Kroc Centers, and take part in hands-on discussion and training. We encourage attendees to share what’s working, what they’re learning, and what they’d love to see in the future.
There is no registration fee to attend this event, but you'll need to handle your travel and accommodation.
The Friday session will be held at The Mesa Corps Community Center, located approximately 20 minutes from The Scott Resort & Spa and 15 minutes from PHX Airport by car.
If you’re joining us from the Kroc Conference, please plan your Friday morning travel accordingly. If you’re flying out afterward, the venue is conveniently close to the airport.
Free parking spots available at the venue.

CRO
Traction Rec

Customer Success Specialist
Traction Rec

Account Manager
Traction Rec

Director of Professional Services
Traction Rec
Register



Join us for Traction Rec Deep Dive Friday, a special post-conference session created for Kroc staff who would like additional time to connect with the Traction Rec and Territorial Kroc Support Specialist teams to explore key topics in a more focused setting. This is a free, in-person event!
Building on the conversations and ideas shared during the main Kroc Conference, this session offers a dedicated space for interactive discussion around the operational, strategic, and practical side of Traction Rec. It’s an opportunity to spend more time on the areas that matter most to your team, from day-to-day workflows to long-term planning and member experience, while also sharing feedback and ideas that can help shape the future of Traction Rec.
ALL interested conference attendees are welcome to join! Attendance is FREE and breakfast is included!
Registration is now closed, but if you’re still interested in attending the conference, please contact Danielle Duncan for assistance with registration.
241 E 6th St, Mesa, AZ 85201, United States
241 E 6th St, Mesa, AZ 85201, United States
After a full week of connection and conversation at the Kroc Conference, we’re looking forward to keeping the momentum going with a special Friday morning session focused on Traction Rec.
Whether you’re a longtime user or still getting more familiar with the platform, this is a great opportunity to connect more directly with the Traction Rec team and your Territorial Kroc Centers, and take part in hands-on discussion and training. We encourage attendees to share what’s working, what they’re learning, and what they’d love to see in the future.
There is no registration fee to attend this event, but you'll need to handle your travel and accommodation.
The Friday session will be held at The Mesa Corps Community Center, located approximately 20 minutes from The Scott Resort & Spa and 15 minutes from PHX Airport by car.
If you’re joining us from the Kroc Conference, please plan your Friday morning travel accordingly. If you’re flying out afterward, the venue is conveniently close to the airport.
Free parking spots available at the venue.

CRO
Traction Rec

Customer Success Specialist
Traction Rec

Account Manager
Traction Rec

Director of Professional Services
Traction Rec



Join us for Traction Rec Deep Dive Friday, a special post-conference session created for Kroc staff who would like additional time to connect with the Traction Rec and Territorial Kroc Support Specialist teams to explore key topics in a more focused setting. This is a free, in-person event!
Building on the conversations and ideas shared during the main Kroc Conference, this session offers a dedicated space for interactive discussion around the operational, strategic, and practical side of Traction Rec. It’s an opportunity to spend more time on the areas that matter most to your team, from day-to-day workflows to long-term planning and member experience, while also sharing feedback and ideas that can help shape the future of Traction Rec.
ALL interested conference attendees are welcome to join! Attendance is FREE and breakfast is included!
Registration is now closed, but if you’re still interested in attending the conference, please contact Danielle Duncan for assistance with registration.
241 E 6th St, Mesa, AZ 85201, United States
After a full week of connection and conversation at the Kroc Conference, we’re looking forward to keeping the momentum going with a special Friday morning session focused on Traction Rec.
Whether you’re a longtime user or still getting more familiar with the platform, this is a great opportunity to connect more directly with the Traction Rec team and your Territorial Kroc Centers, and take part in hands-on discussion and training. We encourage attendees to share what’s working, what they’re learning, and what they’d love to see in the future.
There is no registration fee to attend this event, but you'll need to handle your travel and accommodation.
The Friday session will be held at The Mesa Corps Community Center, located approximately 20 minutes from The Scott Resort & Spa and 15 minutes from PHX Airport by car.
If you’re joining us from the Kroc Conference, please plan your Friday morning travel accordingly. If you’re flying out afterward, the venue is conveniently close to the airport.
Free parking spots available at the venue.

CRO
Traction Rec

Customer Success Specialist
Traction Rec

Account Manager
Traction Rec

Director of Professional Services
Traction Rec

Join us for Traction Rec Deep Dive Friday, a special post-conference session created for Kroc staff who would like additional time to connect with the Traction Rec and Territorial Kroc Support Specialist teams to explore key topics in a more focused setting. This is a free, in-person event!
Building on the conversations and ideas shared during the main Kroc Conference, this session offers a dedicated space for interactive discussion around the operational, strategic, and practical side of Traction Rec. It’s an opportunity to spend more time on the areas that matter most to your team, from day-to-day workflows to long-term planning and member experience, while also sharing feedback and ideas that can help shape the future of Traction Rec.
ALL interested conference attendees are welcome to join! Attendance is FREE and breakfast is included!
Registration is now closed, but if you’re still interested in attending the conference, please contact Danielle Duncan for assistance with registration.
241 E 6th St, Mesa, AZ 85201, United States
Register
After a full week of connection and conversation at the Kroc Conference, we’re looking forward to keeping the momentum going with a special Friday morning session focused on Traction Rec.
Whether you’re a longtime user or still getting more familiar with the platform, this is a great opportunity to connect more directly with the Traction Rec team and your Territorial Kroc Centers, and take part in hands-on discussion and training. We encourage attendees to share what’s working, what they’re learning, and what they’d love to see in the future.
There is no registration fee to attend this event, but you'll need to handle your travel and accommodation.
The Friday session will be held at The Mesa Corps Community Center, located approximately 20 minutes from The Scott Resort & Spa and 15 minutes from PHX Airport by car.
If you’re joining us from the Kroc Conference, please plan your Friday morning travel accordingly. If you’re flying out afterward, the venue is conveniently close to the airport.
Free parking spots available at the venue.

CRO
Traction Rec

Customer Success Specialist
Traction Rec

Account Manager
Traction Rec

Director of Professional Services
Traction Rec
8:45 – 9:00 AM
Arrival & Breakfast
Grab breakfast and settle in
9:00 – 10:15 AM
Everything About Billing
This session walks through the full billing cycle. It starts with pre-billing review for anticipated AR, then covers recent automated billing improvements and the centers already using them. Next, we'll look at post-billing logs, errors, and reports, including how the Memphis Kroc Center uses Mogli to strengthen collections. We'll close with an open group discussion on best practices and questions around declined payments, collections, and non-payment cancellations.
10:15 – 10:30 AM
Break
10:30 – 11:30 AM
Take Traction Rec Further: Member Engagement with Upace Badges & Rewards
See how Upace works alongside Traction Rec to add badges and rewards, giving members more reasons to stay active and connected. We'll start with a presentation and then break into small groups.
11:30 AM – 12:00 PM
Imagine & Reflect: Workshop Takeaways & Next Steps
Reflect on key takeaways from the Traction Rec and Upace workshops, and identify the support you'll need to put new ideas into action back home. This is an open group discussion, so come ready to share.
**Agenda is subject to change. Session times, speakers, and topics may be updated as we finalize the program.
Click here to view the details of the Kroc Conference agenda