Built on Salesforce.
Trusted and certified.
Technology that enables your social heart.
Salesforce is our platform.
People are our power.
Recognized for excellence in serving customers, innovating and giving back to the community.
FEATURES
Create a powerful change.
Support your members with solutions that are digital-first and community-obsessed. Explore the features built to support you and your mission.
Let's Get StartedMember features
Your members are everything. Deliver an exceptional experience that keeps them coming back for more.
Member management
Simplify your membership sales and validation processes for members, staff, and administrators. Easily support new member onboarding, sales, and card management.
Learn MoreProgram management
Empower members to manage their registrations from anywhere at any time. Gain insightful data to curate and plan your program catalog and build new programs for maximum impact.
Learn MoreChild care and camps
Deliver an easy and intuitive digital child care experience for staff and parents from within the same system. Go paperless, increase parents’ ability to self-serve, and more.
Learn More
Finance features
Do more good with better money management. Streamline your billing and accounting practices to maximize on your mission.
Billing and payments
Simplify complex scenarios for your staff, including payment splitting, third party billing, payment arrangements and editing fees, and discounting models.
Learn MoreFinance and accounting
See all of your financial data across every department from a completely integrated subledger. Easily review performance and growth for effective decision making.
Learn MorePoint-of-sale
Deepen the member experience with flexible payment options. Offer a simple user interface, backed by a powerful processing system made to scale.
Business features
Build your community center on a strong foundation. Keep business running smoothly in the background so you can focus on what matters most.
Fundraising
Build strong relationships with supporters that naturally diversify and grow your fundraising income. Scale giving programs and simplify your grants process.
Learn MoreFacility bookings
Maximize the value you get from every square inch of your facility. Implement auto-booking for programs, facilities, setup, equipment, and rentals—without the paperwork.
Marketing & engagement
Convert more prospects to members, and grow your community with automated and standardized marketing practices. Track results with real-time data and detailed reporting.
Learn More
BENEFITS
Amplify the good you do.
Your tools are only as good as the benefits they deliver. Bend your technology to build closer communities.
Let's Get StartedCentralize
Bring all teams into one system. Connect your membership, marketing, child care, IT teams, and more together to deliver outstanding experiences.
Member 360° view
Give your staff a single, shared view of your customers. Better understand each member’s history, interests, and frustrations so you can tailor experiences to their needs.
Reports and dashboards
Act on real-time insights to make better decisions for your community center. Explore your data, generate reports, and visualize data to deliver on your mission.
Workflow automation
Give your staff access to pre-built automated actions and components that they can use again and again. Start with templates or quickly build your own.
Cross team collaboration
Share member data and profiles between teams. Always deliver the best experience possible and eliminate data entry duplication between member profiles.
Accessible on any device
Empower your members and staff to interact with your community center wherever they are. Provide access to your system on mobile, tablet, or desktop.
Innovate
Never slow your pace. Bend technology to your needs with ultimate flexibility and integrations so you can keep your community moving forward at full speed.
Open APIs
Integrate custom apps, systems, data sources, and more into your system with our open APIs. We’ve never met an integration we didn’t like.
No code configuration
You don’t need a dedicated team of developers to customize Traction Rec. Any of your staff can create workflows or set up tools for your unique needs—no code required.
Predictive analytics
Forecast the future with detailed analytics. Predict the wants and needs of individual members, then share those insights across every team.
Future-proof technology
Remove barriers to growth. Unlock flexible solutions that enable efficiency and innovation at scale across every team at your community center.
Secure
Communities are built on trust. Take it to the next level with security that enhances transparency, compliance, and governance across your entire system.
Enterprise security
Protect your member data with SOC2 compliant tools designed to safely store sensitive, confidential, or proprietary data of your members and programs.
PCI compliant
Ensure that credit card information is captured, transmitted, and retained securely. Reduce the risk of hackers and fraud, and keep your member information secure.
Trusted Salesforce partner
Traction Rec is partnered with Salesforce, the world’s leading CRM platform. Deliver the most advanced and easy-to-use member management tools for your community center.
INTEGRATIONS
Technology you never grow out of.
Connect with any integration you need. Meet your unique needs with popular tools or custom integrations so you can focus on your members, not your processes.
See All IntegrationsFor operations
FEATURED
S-Docs
Document generation and e-signature solution.
FEATURED
Y-USA Nationwide Membership
Membership access to national YMCA facilities.
FEATURED
Upace
Mobile app for managing gym schedules and workouts.
FEATURED
Hall Pass
Visitor access control to keep schools and students safe.
For engagement
FEATURED
JotForms
Form builder and survey tool.
FEATURED
Salesforce Marketing Cloud
Create and automate personalized customer experiences.
FEATURED
Mogli
Text messaging for sales and customer teams.
FEATURED
Mailgun
Intelligent email automation and delivery.
For fundraising
FEATURED
Wealth Engine
Prospect research and donor wealth screening.
FEATURED
Soapbox Engage
Fundraising and payments solutions.
FEATURED
Sage Intacct
Financial management and accounting.
FEATURED
OneCause
Fundraising and donor management solutions.
Your mission is our mission.
Redefine your community's story.
40%
membership
conversion rate
2000
leads
every 60 days set as goal
Read Story
30
hours
saved per month on average
Read Story
1.7
million
members engaged with the community
350
BGCAs
deployed their new CRM in 9 months
Read Story
