Bigger impact for YMCAs on the smaller side.
Get the member management Y-CRM you need as a small-medium-sized YMCA. Focus on building your community, without stretching your budget.
Get a Y-CRM Demo
Build stronger communities with support from a trusted partner.
Traction Rec and contributing YMCAs came together to build Y-CRM for you and your communities. Designed by YMCAs for YMCAs.
70% reduction
in new technology costs
2.5X faster
system migration than typical CRM platforms
Lifetime support
without the need to hire more staff
Y-CRM empowers even the smallest YMCAs to access the value of Salesforce.
Lara Gilchrist
CEO, Traction Rec
Challenge
So much to do, such limited resources.
Manual admin tasks eat up time
Paper forms, manual tasks, and reporting is a time-consuming burden for your staff that can lead to errors and takes them away from your mission—an engaged community.
Staff turnover is challenging
Maintaining cumbersome training materials eats up staff time and results in lengthy onboarding. These tasks keep staff behind desks instead of where they are needed most—serving members.
You need partners, not vendors
You’re left alone to drive your mission. Instead of offering support, other providers hit you with surprise increases and creeping costs that add up.
Empower with self-service
Allow members to answer their questions, manage household information, and view payment history and due dates, without having to pick up a phone.
Reduce paperwork and lines
Enable members to register and make payments online and on mobile for programs and events, including those members participating in assistance programs.
Facilitate effortless arrivals
Provide automated, yet flexible entry access to all areas of your facility so members can easily get where they need to go. Alert staff to flagged members who need extra support.
What stuck out above the affordability was the custom reports that allow us to make data-driven decisions.
Brogan Potter
senior director of programs, wenatchee Valley ymca
Simplify program management
Quickly organize and streamline program offerings. Eliminate manual work with the power of automation to save your team thousands of hours.
Understand members holistically
Get a 360 degree view of your members. Better understand how your members, participants, and donors engage with you, all in one place.
Get reliable performance reports
Automatically compile monthly and real-time performance reports from various sources. Cut out manual data hunting and get actionable insights faster.
It’s a 100% digital solution that brings our business lines together on one system.
Vanessa Providence
Senior systems administrator Memphis & Mid South YMCA
Integrations
Pick what you need from integrations we trust.
Choosing your technology stack can be overwhelming. We’ve curated a compact list of the best integrations we recommend for smaller YMCAs.
See All Y-CRM Integrations
Retain donors with the right tools
Stop getting bogged down in spreadsheets trying to figure out patterns in donor behavior. Analyze and suggest retention strategies automatically in Salesforce.
Track campaigns in real time
You’ve got multiple fundraising campaigns running but it’s hard to track performance metrics. See your campaign's impact in real-time, allowing for agile adjustments on the fly.
Put grant reporting on autopilot
Grant managers will spend days compiling data and creating reports for grantors. Simplify their workload with automatic data compilation and report generation.
Our fundraising process used to take up to 30 days. Now it takes an hour.
Emily Glading
Senior Director of Information Systems, DELAware ymca
IMPLEMENTATION
Fast track your new CRM journey.
Transitioning to Y-CRM is quick and efficient, designed specifically for smaller teams. With a curated learning process, you can go live in just 4 months.
Be the next YMCA to join our communityProject planning
System configuration & setup training
Staff training
Go live
The best training and support.
Gamified learning
Discover Trailhead, Salesforce’s built-in gamified learning platform customized for the Y-CRM system, including training content designed for different roles within organizations.
Y-CRM resources
Get an online portal of resources, including quick-reference guides, continuous knowledge articles, and on-demand videos at your fingertips.
Super user network
Stay connected together to gain insight from peers and collaborate in real time on Slack. Extend your community and support one another.
Ongoing partnership
We’re not going anywhere after you go live. Live support calls, training sessions, reporting, and support are provided by a dedicated team.
Find what fits you best.
Y-CRM is built exclusively for Salesforce, just like our Core solution, but for smaller YMCAs. Get the functionality you need, without the frills.
Y-CRM
Your YMCA
Annual Revenue
Under $10M
Over $10M
Internal IT team
No
Yes
What you get
Salesforce CRM
Yes
Yes
Pricing
Priced for non-profits + preferred for small Ys
Priced for non-profits
Integrations
Curated
Customizable
Implementation
On Demand
On Demand
Support
Traction Rec
Traction Rec
